From 2005-7, Story Inc partnered with Thai companies Pico and DesignLAB, developing the concepts, design and content for a new Museum of Siam. This fun, informative and interactive museum opened in one of Bangkok’s most magnificent heritage buildings in December 2007.

Aimed primarily at young Thai, the museum uses a range of media to explain and explore Thailand’s diverse history. The exhibition’s central concept is a physical roong (rainbow or ribbon) that functions as a river of history, a timeline and an interactive wall. It winds through the galleries, tying the different stories and characters together. Visit the museum or our project site.