From 2005-7 Story Inc, with Thai partners Pico and DesignLAB, developed the concepts, design and content for a new Museum of Siam—a fun, informative and interactive museum which opened in one of Bangkok’s most magnificent heritage buildings in December 2007.

Aimed primarily at young Thai, the museum uses a range of media to explain and explore Thailand’s diverse history. The exhibition’s central concept is a physical “roong” (rainbow or ribbon)—at once river of history, timeline and interactive wall—which winds through the galleries, tying the different stories and characters together.

www.museumofsiamproject.com