The theme of the 2010 World Expo in Shanghai is “Better Cities, Better Life” The New Zealand pavilion highlights our distinctive “natural/urban” lifestyle, linking it back to the Maori creation story of Tane, who pushed apart land and sky to create the world of light which we share with all living things.

Story Inc developed the visitor experience for the New Zealand Pavilion, as part of a multidisciplinary consortium including Architecture Warren + Mahoney and Coffey Projects.