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    <lastmod>2024-08-23</lastmod>
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      <image:title>Blog - What’s it made of? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What’s it made of? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What’s it made of? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What’s it made of? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What’s it made of? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What’s it made of? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What’s it made of? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - What’s it made of? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.storyinc.co.nz/blog/the-lost-art-of-the-project-brief-ehh8n</loc>
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    <lastmod>2024-07-18</lastmod>
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      <image:title>Blog - The Good, The Bad and The Budget - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Good, The Bad and The Budget</image:title>
      <image:caption>A disappointing and frustrating design outcome from Reddit.</image:caption>
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    <loc>https://www.storyinc.co.nz/blog/the-lost-art-of-the-project-brief</loc>
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    <lastmod>2024-07-18</lastmod>
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      <image:title>Blog - The Lost Art of the Project Brief - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - The Lost Art of the Project Brief</image:title>
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      <image:title>Blog - The Lost Art of the Project Brief</image:title>
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      <image:title>Blog - The Lost Art of the Project Brief</image:title>
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      <image:title>Blog - The Lost Art of the Project Brief</image:title>
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      <image:title>Blog - The Lost Art of the Project Brief</image:title>
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      <image:title>Blog - The Lost Art of the Project Brief</image:title>
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  <url>
    <loc>https://www.storyinc.co.nz/blog/2023/10/11/where-to-next-3-wayfinding-tips-to-make-a-smooth-visitor-journey</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-13</lastmod>
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      <image:title>Blog - Where to Next? - 3 Wayfinding Tips to Make a Smooth Visitor Journey - Make it stand out</image:title>
      <image:caption>Spotted by travelling Story Inc’er: This beautiful little ‘breadcrumb-style’ wayfinding leads visitors to an extraordinary Cezanne exhibition in Aix en Provence, France.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/d741faf8-31d5-4d8d-8908-6144fca02074/main-qimg-c94f31bbc91ecfda6ea5da74746b21c9-pjlq.jpg</image:loc>
      <image:title>Blog - Where to Next? - 3 Wayfinding Tips to Make a Smooth Visitor Journey - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Where to Next? - 3 Wayfinding Tips to Make a Smooth Visitor Journey - Make it stand out</image:title>
      <image:caption>Guidebooks like this fun one we made for families visiting the National Museum of Singapore can be great wayfinding devices. Image credit: National Museum of Singapore</image:caption>
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      <image:title>Blog - Where to Next? - 3 Wayfinding Tips to Make a Smooth Visitor Journey - Make it stand out</image:title>
      <image:caption>Imagined visitor journey created for a recent exhibition at Singapore National Museum.</image:caption>
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      <image:title>Blog - Where to Next? - 3 Wayfinding Tips to Make a Smooth Visitor Journey - Make it stand out</image:title>
      <image:caption>Colours used to identify different zones in Future Makers, an exhibition for the Singapore Science Centre exploring the world of engineering.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Where to Next? - 3 Wayfinding Tips to Make a Smooth Visitor Journey - Make it stand out</image:title>
      <image:caption>Here’s how we did it at the Museum of Siam, Thailand. We wove this stylised ribbon throughout the entire space as a physical wayfinding and storytelling device.</image:caption>
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    <loc>https://www.storyinc.co.nz/blog/2023/7/19/whimbrels-and-scrollytelling</loc>
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    <priority>0.5</priority>
    <lastmod>2023-11-14</lastmod>
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      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/348ef15d-189d-4e91-8482-3ac69d6a202f/Whimbrel%2Btouchscreen_light.png</image:loc>
      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/27b6ed3c-baef-4895-85d6-6d69deb1b747/1-01.png</image:loc>
      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/c4f8dc73-8b93-45e0-917c-c7e3a661edef/navigation.png</image:loc>
      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Whimbrels and Scrollytelling - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.storyinc.co.nz/blog/2023/1/27/seeing-ourselves-hearing-each-other</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-11-17</lastmod>
    <image:image>
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      <image:title>Blog - Seeing Ourselves, Hearing Each Other - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.storyinc.co.nz/blog/please-do-not-touch</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-07</lastmod>
    <image:image>
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      <image:title>Blog - Please do not touch? - Make it stand out</image:title>
      <image:caption>Image credit: Ashleigh Smith, Story Inc</image:caption>
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    <image:image>
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      <image:title>Blog - Please do not touch? - Make it stand out</image:title>
      <image:caption>Smiley Quokka! Image credit: pixabay</image:caption>
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    <image:image>
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      <image:title>Blog - Please do not touch? - Make it stand out</image:title>
      <image:caption>Image credit: Fun at home with kids</image:caption>
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    <image:image>
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      <image:title>Blog - Please do not touch? - Make it stand out</image:title>
      <image:caption>A simple tactile creative station designed by Story Inc for Ōtari-Wilton’s Bush Image credit: Sara Tansy</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Please do not touch? - Make it stand out</image:title>
      <image:caption>Image credit: Australian Museum, credit Anna Kučera</image:caption>
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    <image:image>
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      <image:title>Blog - Please do not touch? - Make it stand out</image:title>
      <image:caption>Image credit: Ōtari-Wilton’s Bush, credit Chris Coad</image:caption>
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  <url>
    <loc>https://www.storyinc.co.nz/blog/shiny-things-and-ducks</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-07</lastmod>
    <image:image>
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      <image:title>Blog - Shiny things and ducks - Make it stand out</image:title>
      <image:caption>The magic happening - brainstorming with client.  Image credit: Story Inc</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/e178f874-f220-4243-81ed-388fd8b248ae/WhatsApp%2BImage%2B2023-01-27%2Bat%2B1.25.20%2BPM%2B%284%29.jpeg</image:loc>
      <image:title>Blog - Shiny things and ducks - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/48c0b902-5617-4b8f-a25b-070395373839/WhatsApp%2BImage%2B2023-01-27%2Bat%2B1.25.19%2BPM.jpeg</image:loc>
      <image:title>Blog - Shiny things and ducks - Make it stand out</image:title>
      <image:caption>Private Bert Gadd, described by his commanding officer as a "plucky boy, always doing his job".  Image provided courtesy of David Gadd.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Shiny things and ducks - Make it stand out</image:title>
      <image:caption>These walls do talk!  Image credit: National Library of New Zealand Te Puna Mātauranga o Aotearoa.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Shiny things and ducks - Make it stand out</image:title>
      <image:caption>Mallard male in flight displaying beautiful blue speculum feathers.  Image credit: Shadowmeld Photography.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.storyinc.co.nz/blog/roll-on-2023</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
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  <url>
    <loc>https://www.storyinc.co.nz/blog/design-for-learning</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
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      <image:title>Blog - Design for learning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Design for learning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/a5791343-6f7e-46b6-a1fd-3abc8be16414/StoryInc-OtariWilson-30.jpg</image:loc>
      <image:title>Blog - Design for learning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/c0d49828-9a60-452f-a7b9-7455a65f0d04/StoryInc-OtariWilson-12.jpg</image:loc>
      <image:title>Blog - Design for learning - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/he-toa-taumata-rau-a-celebration-of-courage</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/b3b5cb82-c737-4b7f-b1cf-24a86663b4e4/StoryInc-PoliceCollege-30.jpg</image:loc>
      <image:title>Blog - He toa taumata rau: a celebration of courage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/e353b1e7-4a8a-4c69-9018-64225da475a7/StoryInc-PoliceCollege-27.jpg</image:loc>
      <image:title>Blog - He toa taumata rau: a celebration of courage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/f387fb1a-5139-4d6b-a4fc-85b3bcde4a0c/StoryInc-PoliceCollege-42.jpg</image:loc>
      <image:title>Blog - He toa taumata rau: a celebration of courage - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/sharks-and-us</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/b6bbc529-92c1-4bd4-be6f-d547f7523806/Shark%2Battack%2Binfographic.jpg</image:loc>
      <image:title>Blog - Sharks and us - Make it stand out</image:title>
      <image:caption>A truly shocking infographic showing just how many sharks die at the hands of humans per hour. Click through to the link to get a true sense of the horror</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/526b73e5-af26-4102-aec7-3f54c504309f/Sharks%2Bspecific%2Bvisitor%2Bresearch.jpg</image:loc>
      <image:title>Blog - Sharks and us - Make it stand out</image:title>
      <image:caption>Mood boards used to test visitor reactions to different content related to sharks</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/d55a75e2-3cc8-4e54-8ed0-84d837b8444e/20200222_120847.jpg</image:loc>
      <image:title>Blog - Sharks and us - Make it stand out</image:title>
      <image:caption>James interviews shoppers about sharks while conducting visitor research at a Shellharbour shopping mall</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/78c01f56-95cc-4e46-9aa4-6f545158d1d4/Sharks%2BBubble%2BDiagram.jpeg</image:loc>
      <image:title>Blog - Sharks and us - Make it stand out</image:title>
      <image:caption>An early bubble diagram outlining the rough thematic structure for Sharks and the Know+Care+Act journey that we hoped to take visitors on.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/writing-visitor-experiences</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/80e0cbc3-83fb-421c-bd60-c9d214b29049/Screenshot+2023-12-07+111704.png</image:loc>
      <image:title>Blog - Writing visitor experiences - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/786144be-3a77-4d16-996f-6a056a05b2b8/KSH_Opening_Web_146.jpg</image:loc>
      <image:title>Blog - Writing visitor experiences - Make it stand out</image:title>
      <image:caption>Kate Sheppard House. Image credit: Chris Hoopman</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/ee67e2c9-a060-4aab-9ebc-e36a7cc68b71/Korero_Screens.jpg</image:loc>
      <image:title>Blog - Writing visitor experiences - Make it stand out</image:title>
      <image:caption>Korero screens at He Tohu.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/burra-an-interactive-learning-space</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/6f6ef56c-11b8-429d-8c97-4bbff2a3cfae/DSC00126.jpg</image:loc>
      <image:title>Blog - Burra - an interactive learning space - Make it stand out</image:title>
      <image:caption>Image © Australian Museum, credit Anna Kučera. Mural by Jasmine Craciun.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/4ed0bfff-e108-4def-b0b6-1e9e6d33a947/126_Burra_Australian_Museum_credit_AnnaKucera.jpg</image:loc>
      <image:title>Blog - Burra - an interactive learning space - Make it stand out</image:title>
      <image:caption>Image © Australian Museum, credit Anna Kučera. Mural by Jasmine Craciun.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/0bd7ec13-8a2c-4226-9ce3-6d2e689f755f/067_Burra_Australian_Museum_credit_AnnaKucera.jpg</image:loc>
      <image:title>Blog - Burra - an interactive learning space - Make it stand out</image:title>
      <image:caption>Image © Australian Museum, credit Anna Kučera. Mural by Jasmine Craciun.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/f1d589b9-f3a8-41a2-b795-3ecee7e045a6/131_Burra_Australian_Museum_credit_AnnaKucera.jpg</image:loc>
      <image:title>Blog - Burra - an interactive learning space - Make it stand out</image:title>
      <image:caption>Image © Australian Museum, credit Anna Kučera. Mural by Jasmine Craciun.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/the-lost-footage-of-42</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/766066dc-14dd-481d-9899-30bc96c98a61/IMG_2219.jpeg</image:loc>
      <image:title>Blog - The lost footage of ‘42 - Make it stand out</image:title>
      <image:caption>Steve introduces the film ahead of its premiere in Paekākāriki. Photo by Bob Zuur.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/96244a3f-dc44-4f60-8fe0-aa65529a4b45/IMG_2218.jpeg</image:loc>
      <image:title>Blog - The lost footage of ‘42 - Make it stand out</image:title>
      <image:caption>Gripped by history: The audience at one of the 80th anniversary film screenings. Photo by Bob Zuur.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/user-experience-design</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/3041504f-48ba-41ce-ac00-8f67238cb651/Screen%2BShot%2B2022-05-31%2Bat%2B10.37.33%2BAM.png</image:loc>
      <image:title>Blog - User experience design - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/f9a93294-6c1b-42b8-829f-52efb9916bf2/Screen%2BShot%2B2022-05-31%2Bat%2B10.59.49%2BAM.png</image:loc>
      <image:title>Blog - User experience design - Make it stand out</image:title>
      <image:caption>Capstone presentation slide: Story Inc digital interactives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/5d2ffaa4-7cdf-4f5b-9695-f14d229602e4/Screen%2BShot%2B2022-05-31%2Bat%2B10.58.07%2BAM.png</image:loc>
      <image:title>Blog - User experience design - Make it stand out</image:title>
      <image:caption>Capstone presentation slide: UX Design Principles for Interactives</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/f24c7694-2052-4968-a5d7-8f8059f6de68/Screen%2BShot%2B2022-05-31%2Bat%2B10.49.32%2BAM.jpg</image:loc>
      <image:title>Blog - User experience design - Make it stand out</image:title>
      <image:caption>Figma site homepage</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/1701900052795-R5SK4MWD7R73IZ6M0TNA/IMG_2481.jpg</image:loc>
      <image:title>Blog - User experience design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/1701900057441-9IUKX2IJ36HJ683YP41T/Agnes.jpeg</image:loc>
      <image:title>Blog - User experience design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/1701900060919-087PTH9KVZ7GC6Q811VH/Jacqui.jpg</image:loc>
      <image:title>Blog - User experience design</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/1701900064463-4EXTQR8MTNSH0ESSURYT/Emily.jpg</image:loc>
      <image:title>Blog - User experience design</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/exhibitions-for-everyone</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/430b5db1-fff9-4f0f-bfc0-646fd7afde73/pexels-fauxels-3184455.jpg</image:loc>
      <image:title>Blog - Exhibitions for everyone - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/6c019e69-5df3-4b62-b9c4-ce9aad2ca552/5d4d5f966d41c_axvf1f0d6ip01__700.jpeg</image:loc>
      <image:title>Blog - Exhibitions for everyone - Make it stand out</image:title>
      <image:caption>Someone needs to learn the definition of a ramp...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/700b2fca-9740-4cab-a02f-939686a2f511/Interactive_map_table.jpg</image:loc>
      <image:title>Blog - Exhibitions for everyone - Make it stand out</image:title>
      <image:caption>Map Table at He Tohu</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/finding-design-inspiration</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/0b752218-a2b6-4c0d-9da3-4e2a64d4fa20/ff125e9d21e2d51d52641055851da394.jpeg</image:loc>
      <image:title>Blog - Finding design inspiration - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/477ff38a-fa0a-426e-88cb-2126b689364f/Deisgn%2BThinking.png</image:loc>
      <image:title>Blog - Finding design inspiration - Make it stand out</image:title>
      <image:caption>Image credit: medium.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/f5f85630-0c3c-41af-9841-6106473a1765/double-diamond.png</image:loc>
      <image:title>Blog - Finding design inspiration - Make it stand out</image:title>
      <image:caption>Image credit: Productolio.com</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/d1152476-ed39-42ef-9e30-6004c4278c3b/Burra%2BPinterest.jpeg</image:loc>
      <image:title>Blog - Finding design inspiration - Make it stand out</image:title>
      <image:caption>A snapshot of a Pinterest Board from one of our recent projects</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/70ce4234-7b86-4b7f-ba3f-e13c05a9733a/Kate%2BSheppard%2BMoodboad.jpeg</image:loc>
      <image:title>Blog - Finding design inspiration - Make it stand out</image:title>
      <image:caption>An early moodboard for Kate Sheppard House…</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/15b8e4d2-b8ef-4364-9657-acc16c1aa3d4/KSH.jpg</image:loc>
      <image:title>Blog - Finding design inspiration - Make it stand out</image:title>
      <image:caption>... and a photo from the finished product! © Heritage New Zealand</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/c310c248-cd65-4a42-9ca9-6751fd43bb88/It_s_the_constitution_It_s_Mabo_It_s_justice_It_s_law_It_s_the_vibe.gif</image:loc>
      <image:title>Blog - Finding design inspiration - Make it stand out</image:title>
      <image:caption>“It’s the vibe of it. It’s the Constitution. It’s Mabo. It’s justice. It’s law. It’s the vibe and ah, no that’s it. It’s the vibe. I rest my case.”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/snack-or-banquet-telling-stories-in-digital-spaces</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/862f3176-4600-4849-a614-9289634cf9a6/Sistine_Chapel_ceiling_02.jpg</image:loc>
      <image:title>Blog - Snack or banquet? Telling stories in digital spaces - Make it stand out</image:title>
      <image:caption>Who says a space can't tell a story!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/48bd812c-c1fc-4515-9c96-f0364ece3a07/Rule%2Bof%2BThree.jpg</image:loc>
      <image:title>Blog - Snack or banquet? Telling stories in digital spaces - Make it stand out</image:title>
      <image:caption>The Rule of Three in action</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/0779d518-f1be-457a-86ee-b5386999c678/Memes.jpg</image:loc>
      <image:title>Blog - Snack or banquet? Telling stories in digital spaces - Make it stand out</image:title>
      <image:caption>How you know you're telling a good story....</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/1a701ebb-2cc2-487b-b076-72e5b5a97406/British%2BMuseum.jpg</image:loc>
      <image:title>Blog - Snack or banquet? Telling stories in digital spaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/4015f7f0-e560-47b7-97e5-0be30bf65253/Eva%2Bstories.jpg</image:loc>
      <image:title>Blog - Snack or banquet? Telling stories in digital spaces - Make it stand out</image:title>
      <image:caption>Click the images to explore some of the best examples of digital storytelling that we found!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/2fa05aac-8494-428d-9f1f-c8e9db9538b5/The%2BMERL.jpg</image:loc>
      <image:title>Blog - Snack or banquet? Telling stories in digital spaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/4778c84a-6ff8-4fa4-be1e-1dc11d944fad/Uffizi.jpg</image:loc>
      <image:title>Blog - Snack or banquet? Telling stories in digital spaces - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/visitor-experiences-as-pick-a-path-stories</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/9dddc448-3769-48cb-bcd4-c63c9f1cd3b3/visitor+experiences.png</image:loc>
      <image:title>Blog - Visitor experiences as pick-a-path stories - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/79d9b89f-5e93-4dc4-93be-0d206881fd8e/Nemo.jpg</image:loc>
      <image:title>Blog - Visitor experiences as pick-a-path stories - Make it stand out</image:title>
      <image:caption>Disney’s Marlin and Nemo on their own adventure</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/blog/ve-vs-ux-visitor-experience-and-user-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-12-06</lastmod>
    <image:image>
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      <image:title>Blog - VE vs UX: Visitor experience and user experience - Make it stand out</image:title>
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      <image:title>Blog - Poetic justice - the story of the Story Inc prize for poetry - Make it stand out</image:title>
      <image:caption>Denis Glover, 1973. Alexander Turnbull Library, 1/4-021052-F.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-01-14</lastmod>
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      <image:title>Kokoda Gallery WWII Exhibit</image:title>
      <image:caption>Image credit: NMAG</image:caption>
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      <image:title>Kokoda Gallery WWII Exhibit</image:title>
      <image:caption>Image credit: NMAG</image:caption>
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      <image:title>Kokoda Gallery WWII Exhibit</image:title>
      <image:caption>Image credit: NMAG</image:caption>
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      <image:title>Kokoda Gallery WWII Exhibit</image:title>
      <image:caption>Image credit: NMAG</image:caption>
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      <image:title>Kokoda Gallery WWII Exhibit</image:title>
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      <image:title>Kokoda Gallery WWII Exhibit</image:title>
      <image:caption>Image credit: NMAG</image:caption>
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      <image:title>Kokoda Gallery WWII Exhibit</image:title>
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    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-27</lastmod>
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      <image:title>Snow Leopards Exhibit</image:title>
      <image:caption>A larger than life snow leopard statue, for children to climb and play on...</image:caption>
    </image:image>
    <image:image>
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      <image:title>Snow Leopards Exhibit</image:title>
      <image:caption>A ‘jumping scale’, where visitors can try to match a snow leopard’s vertical leap...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/4ff065a7-5f65-4c23-b5c2-1ab2db2a2da9/SnowLeopards.2023--25.JPG</image:loc>
      <image:title>Snow Leopards Exhibit</image:title>
      <image:caption>An ‘audio cubby’, in which they can listen to stories told by Nepali people about snow leopards in myth and legend...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/998c2553-5505-4f37-8add-60c22686f738/SnowLeopards.2023--31.JPG</image:loc>
      <image:title>Snow Leopards Exhibit</image:title>
      <image:caption>Interactive walls, which make use of flaps and mini-games containing information about snow leopard habitats and threats facing the animals...</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/a85e8b67-1f94-4c34-ad08-491f8d06584e/SnowLeopards.2023--73.JPG</image:loc>
      <image:title>Snow Leopards Exhibit</image:title>
    </image:image>
    <image:image>
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      <image:title>Snow Leopards Exhibit</image:title>
      <image:caption>A ‘pledge wheel’, which visitors can spin to receive advice on things they can do to help preserve the environment...</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/3d53f511-58e8-4db4-9966-1474ca1cfbf9/SnowLeopards.2023--65.JPG</image:loc>
      <image:title>Snow Leopards Exhibit</image:title>
      <image:caption>A touchscreen with fun facts about snow leopards, and video feeds of the secluded areas of their enclosure, allowing visitors to watch them while they rest...</image:caption>
    </image:image>
    <image:image>
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      <image:title>Snow Leopards Exhibit</image:title>
      <image:caption>“Where’s Wally?” style mini images of snow leopards, directly engraved onto the large concrete panels alongside the habitat...</image:caption>
    </image:image>
    <image:image>
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    <loc>https://www.storyinc.co.nz/kauri-museum</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-04-30</lastmod>
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      <image:title>Kauri Museum: Forest Walkway, Interactives and Masterplanning</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/40d02748-761d-42b3-8e36-118f2cdc76b6/KauriMuseum_StoryInc-39.JPG</image:loc>
      <image:title>Kauri Museum: Forest Walkway, Interactives and Masterplanning</image:title>
    </image:image>
    <image:image>
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      <image:title>Kauri Museum: Forest Walkway, Interactives and Masterplanning</image:title>
    </image:image>
    <image:image>
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      <image:title>Kauri Museum: Forest Walkway, Interactives and Masterplanning</image:title>
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    <image:image>
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      <image:title>Kauri Museum: Forest Walkway, Interactives and Masterplanning</image:title>
    </image:image>
    <image:image>
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      <image:title>Kauri Museum: Forest Walkway, Interactives and Masterplanning</image:title>
    </image:image>
    <image:image>
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      <image:title>Kauri Museum: Forest Walkway, Interactives and Masterplanning</image:title>
    </image:image>
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    <image:image>
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  <url>
    <loc>https://www.storyinc.co.nz/semangat-yang-baru</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-01-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/31d7cefe-9cde-47ee-bc96-736e26290bdc/20230421-FM_Galleries-7.jpg</image:loc>
      <image:title>Semangat yang Baru (The New Spirit): Exhibition Concept</image:title>
      <image:caption>Visitors could choose a character at the sign-up stations for their personalised digital visitor experience.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/550bd3ee-259f-497b-87de-8f19d289446c/20220926_174002.jpg</image:loc>
      <image:title>Semangat yang Baru (The New Spirit): Exhibition Concept</image:title>
      <image:caption>The character development process involved a lot of discussion, visualisations, revisions and testing.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Semangat yang Baru (The New Spirit): Exhibition Concept</image:title>
      <image:caption>Visitors discovering stories about the independence years.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/ad70ec52-c695-4352-a2ef-61440c407e95/20230420_192829.jpg</image:loc>
      <image:title>Semangat yang Baru (The New Spirit): Exhibition Concept</image:title>
      <image:caption>Group watching a fellow visitor at the flag raising interactive</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/cc985f57-00ac-4423-b8e6-7fde827274bf/20230421-FM_Galleries-55.jpg</image:loc>
      <image:title>Semangat yang Baru (The New Spirit): Exhibition Concept</image:title>
      <image:caption>Artefacts help bring the story to life.</image:caption>
    </image:image>
    <image:image>
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      <image:caption>See what the beach used to be like back when Port Craig was a running sawmill. Photo: Andy Shaw</image:caption>
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      <image:caption>A pillar style sign to introduce the Tram Line Junction. Photo: Andy Shaw</image:caption>
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      <image:caption>The white 'ghost' lines indicate how Port Craig used to look when it was a bustling sawmill. Photo: Andy Shaw</image:caption>
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      <image:caption>Blacksmiths were a very important part of life at Port Craig. Photo: Andy Shaw</image:caption>
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      <image:caption>See how far you have climbed at the lookout! Photo: Andy Shaw</image:caption>
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      <image:caption>Another look into the past to see the tramway and the old school. Photo: Andy Shaw</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/a5cb296e-0191-4157-b71f-4dacfcdd0e8b/IMG_0250.jpg</image:loc>
      <image:title>DOC Hump Ridge</image:title>
      <image:caption>Learn about the importance of Raukiokio to Ngāi Tahu Māori during Māhika Kai. Photo: Andy Shaw</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/b3a09c82-31d2-4e86-b024-492f4545fcef/IMG_0395.jpg</image:loc>
      <image:title>DOC Hump Ridge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/5e49053f-01a3-4f8f-b1dc-0692044a3bc1/IMG_0253.jpg</image:loc>
      <image:title>DOC Hump Ridge</image:title>
      <image:caption>Touch panels are spread throughout the walk for important fauna. Photo: Andy Shaw</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/4fd5a784-ec60-4d7c-a42e-c911690d72d9/IMG_0339.jpg</image:loc>
      <image:title>DOC Hump Ridge</image:title>
      <image:caption>Learn about the tīpuna that used this track as a rest stop on their journeys. Photo: Andy Shaw</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/74f6802d-c933-4428-86df-b14df9988250/IMG_0428.jpg</image:loc>
      <image:title>DOC Hump Ridge</image:title>
      <image:caption>Life size silhouette of a sawmill worker. Photo: Andy Shaw</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/46cee502-50de-4e3a-baf6-5f9330644a8d/IMG_0437.jpg</image:loc>
      <image:title>DOC Hump Ridge</image:title>
      <image:caption>Life size silhouette of a Lidgerwood hauler operator. Photo: Andy Shaw</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/a9e44f03-7d5c-475d-98e3-97b4af3c4290/IMG_0420.jpg</image:loc>
      <image:title>DOC Hump Ridge</image:title>
      <image:caption>Another sign with touch panels showing the importance of Te Waewae Bay Marine Mammal Sanctuary. Photo: Andy Shaw</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/575eb631-ecec-469a-9eb8-e5fbc9b788d6/20240725_132533.jpg</image:loc>
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    </image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/space-place</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-07-11</lastmod>
    <image:image>
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      <image:title>Space Place</image:title>
      <image:caption>Welcome to Space Place! Photo: Sarah Tansy</image:caption>
    </image:image>
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      <image:title>Space Place</image:title>
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      <image:title>Space Place</image:title>
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      <image:title>Space Place</image:title>
      <image:caption>Star Path projection in Central Gallery - Photo: Sarah Tansy</image:caption>
    </image:image>
    <image:image>
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      <image:title>Space Place</image:title>
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      <image:title>Space Place</image:title>
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      <image:title>Space Place</image:title>
      <image:caption>The Gravity Well - Photo: Sarah Tansy</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/6395e201-8c2b-4839-a8cc-990e23005a71/SpacePlace.StoryInc-4921.JPG</image:loc>
      <image:title>Space Place</image:title>
      <image:caption>Touching a piece of the Moon! Photo: Sarah Tansy</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6542d7b6a836ea2f6195c350/0e851b61-cca2-4a60-89f3-b25b1adbceff/SpacePlace.StoryInc-4662.JPG</image:loc>
      <image:title>Space Place</image:title>
      <image:caption>What can you take into Space? In the Tūhura Module - Photo: Sarah Tansy</image:caption>
    </image:image>
    <image:image>
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    </image:image>
  </url>
  <url>
    <loc>https://www.storyinc.co.nz/2025-quiz-answers</loc>
    <changefreq>daily</changefreq>
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    <lastmod>2025-12-23</lastmod>
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